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You can also label your headlines and subheadlines so that whoever is picking up your copy can be sure of how to lay it all out. For example:

TIPS PAGE

Headline: Web Copywriting Basics
Subhead: Master the Tricks the Pros Use

Formatting "Lists"

Some projects such as taglines, banner ad ideas and headline brainstorms will require that you submit them in list format.

Type your lists at 12 point and don't skip a line between each listing. The customer will likely be paying by the page, so he'll want his money's worth of creative input.

Editing An Existing Draft

You may be required to edit a draft occasionally that someone else will make changes to. If this is the case, use the Track Changes feature in Microsoft Word. As you edit, your "suggested" revisions will show up in the document as crossouts, replaced text and word additions in a different color than the original text.

You may also be required to make the final revisions on a document that has already been edited with the Track Changes feature. If this is the case, open the document on your desktop, do a Save As, and rename the document to the next consecutive draft number.

You will have to go up to the Track Changes menu again and uncheck the boxes so that you'll be able to make your revisions without "crossouts" and colored edits showing up.

After you've shut off this feature, implement the requested changes as per normal draft creation. Don't forget to SAVE every few minutes!

Preparing a Document for Email Transmission

Note: Before you send your copy draft document, be sure that it's saved as a Word document on your desktop and not in your Temp folder. If you leave it in the Temp folder and then make draft revisions, you can count on losing track of where those revisions are later. They may even be deleted accidentally!