draft

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Sample filename for "Rocky's Hot Wings" menu copy, draft number two:

ROC_menu_draft2

In creating additional revised drafts of this copy, use an identical file naming format, replacing only the X value at the end of the filename.

Note: If for some reason you don't have access to your Standard Copy Draft Template, you can create your own document from scratch provided the following is included:

Before you being typing, "prep your document" by doing the following:

1. Turn off the SMART QUOTES feature.

The reason for this is because HTML and PDFs do not interpret curly quotes and curly single quotes or apostrophes correctly. This will CORRUPT your text with weird-looking symbols throughout.

Despite what your college professor may have told you, MAKE SURE YOU USE STRAIGHT QUOTES (") AND FOOT MARKS(') in all of your copy drafts for any client jobs.

2. Turn off all AUTO FORMATTING.

Auto formatting is of absolutely no use to someone who plans to format text into their own style sheets or graphic design. It is more trouble than it's worth so DO NOT hand in formatted text of any kind.

Do not tab, bullet, auto-number, auto-correct, auto-cap, make fractions out of or otherwise format your text.

Label Your Sections

While not every project will require you to divide it into sections, items such as e-book copy, catalog copy and web copy will. If you're working on something that will be presented visually in pieces, label each section of your copy with an appropriate descriptor. Use a BOLD font or some other qualifier to indicate section descriptions.

Note: your section descriptors should not be confused with your headlines. Do something "different" to the section descriptors and apply that treatment uniformly throughout the piece. For example, if your headlines are bolded already, you may want to ALL-CAP your section headers to eliminate confusion.

For example, if you're writing web copy, you might title your descriptors as so:

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